Urgent: Appeal Campaign Title here about 10 words here

Oct 14th, 2010

Help design our spoof tax cheat adverts

By Sophie Mendes

Our campaign against tax dodgers is getting bigger! Lots of 38 Degrees members have already come up with great ideas for what we could do. Now, let’s make sure the message really gets through to politicians.

The idea is to run bus stop ads, spoofing Government benefit cheat ads but targeting tax cheats instead. We can get people to start asking questions about why the Government makes so little effort to tackle tax cheats who cost us all billions each year – lots more than benefit cheats cost. The more ideas we come up with the better the ads will be! Below is an example of the ads we want to spoof and there are more examples on our Flickr group here, which is an easy way to view and share images on the internet. You can add your own ideas for images by joining the group and uploading them for others to see, or by sending them to images@38degrees.org.uk

Are you a designer? If you are, this could be a chance to see your work on billboards and in the media, as well another way to make sure we stop Rupert Murdoch’s media power grab. Please send us your ideas or share them on the group – the more of us come up with the suggestions, the better the final ads will be.

To see other 38 Degrees’ members’ ideas or suggest an ad yourself, visit the Flickr group here to leave feedback, adverts, and suggestions. You can also email any ideas to images@38degrees.org.uk.

There have already been some great ideas on the blog, like jdpoc’s suggestion:

“A image of three varied successful looking business people at an outdoor cafe in a city centre location, being served by a young waitress, with the slogan “Who pays more tax at this table?” Answer: as a percentage, probably the waitress.”

Some of our members suggest focusing on corporations rather than individuals. Simon wrote:

“It’s not just super-rich individuals that this campaign should focus on – it’s the twilight world of semi-legal tax avoidance by multinational corporations… The sums involved massively exceed tax avoidance/evasion by individuals. ”

So get creative and the ads could be coming to a bus stop near you!

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