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Jul 19th, 2012

It’s working: Coke gives up their Olympic tax dodge

By Hannah Lownsbrough

We’ve had some great news on our campaign to stop Olympic tax dodging. Coca-Cola, one of the world’s biggest and most powerful companies, have agreed to pay their fair share of tax on their Olympic profits.

Just a couple of days ago, Coca-Cola were keeping quiet on the question of whether or not they were going to take up their Olympic tax break. But then our huge, people-powered campaign got started, and McDonald’s acted fast to become the first sponsor to agree not to dodge tax on their Olympic earnings.

So then we turned the full force of our campaign on to Coca-Cola. There were already over 150,000 names on our petition to the Olympic sponsors. Then thousands of people liked and shared our powerful image on Facebook and Twitter, to make sure as many people as possible heard that Coca-Cola seemed to be planning a tax dodge.

A Coke can with a campaign message about tax dodging

In just a few hours, the public pressure grew too much for Coca-Cola. They called the 38 Degrees office to say they weren’t going to take up the tax break. Then they published a statement on their website, making a public promise to pay their fair share.

So now it’s two down, and plenty more to go! Which Olympic sponsor do you think we should target next?

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