Jan 27th, 2016
Midlands Get Together – Social Media Session Notes
By Sarah Murray
Below are notes from the social media session where we laid out top tips for using social media for campaigning.
3 top tips for social media
- Remember to keep copy in posts down to a minimum. One or two sentences at most!
Here’s a great example of well performing post with the perfect amount of copy above:
“Well, that’s embarrassing, David Cameron would really prefer you not to watch this … (psst, pass it on)”
It works because: there’s a clear villain (David Cameron), it has an irreverent and informal tone and there is a clear ask – psst, pass it on – i.e share it!
- Make sure you have a clear action “sign the petition/come to the event/share the post”
Don’t confuse people with more than one ask in a social media post and remember to include a link to your petition/event/action!
- Images grab people’s attention, include them wherever possible!
Here’s a couple of examples of free photo editing software you can find online. You could add some text to an image to make a message clearer.
Click here for a full video guide to social media which goes into more depth on using Facebook and Twitter for campaigning.
