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Feb 16th, 2016

Greater London Get Together- Social Media Session Notes

By Sarah Murray

Below are notes from the social media session where we laid out top tips for using social media for campaigning.

3 top tips for social media

  • Remember to keep copy in posts down to a minimum. One or two sentences at most!

Here’s a great example of well performing post with the perfect amount of copy above:great copy

“Well, that’s embarrassing, David Cameron would really prefer you not to watch this … (psst, pass it on)”

It works because: there’s a clear villain (David Cameron), it has an irreverent and informal tone and there is a clear ask – psst, pass it on – i.e share it!

  • Make sure you have a clear action “sign the petition/come to the event/share the post”

Don’t confuse people with more than one ask in a social media post and remember to include a link to your petition/event/action!

  • Images grab people’s attention, include them wherever possible!

Here’s a couple of examples of free photo editing software you can find online. You could add some text to an image to make a message clearer.

  1. http://fotoflexer.com
  2. https://www.gimp.org

Click here for a full video guide to social media which goes into more depth on using Facebook and Twitter for campaigning.

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