Jan 4th, 2011
Daily Mail Group & Telegraph pull our Tax Dodger Ads
This morning our “George Osborne The Artful Dodger” tax dodger ad was meant to run in the Metro, Guardian, Indepdendent and the i.
It has become clear that the Daily Mail group of newspapers (which includes the Metro) pulled out of running our ads at the last minute – they were meant to appear in the Metro this morning but there was no sign of them. We’re trying to find out what their excuses are and will update this blog post with the latest developments.
The Telegraph also refused to run the ad.
You can view the ad here: on page 28 of the i, page 18 of the Independent and page 14 of the Guardian.
Update 1: Left Foot Forward have more details here
Update 2: Here’s the ad
Update 3: If you want to complain about our ads being pulled you can email the editors at the papers that didn’t run the ads here: email@example.com (Daily Mail); firstname.lastname@example.org (Daily Telegraph); email@example.com (Metro)
Update 4: We’ve just heard from the Metro why they refused to print our ad. Here’s a copy of the email they sent:
“I gave it the OK before Christmas, but said it would have to be pulled if there was any controversy, and now Conservative HQ are on the attack over the ‘tax dodger’ claims.
“I don’t have a problem with the group advertising with us but obviously we don’t want to run anything that could be viewed as libellous.”
And here’s David’s response:
“It’s a bit implausible that they were genuinely worried about libel – we had been told that the adverts had been looked at and approved by their libel lawyers several days earlier, they’d been looked at and approved by 38 Degrees libel lawyers several days before that, and several other papers felt comfortable running them.”